This is a high quality, real Persian Saffron, at a great price by a trusted seller. The aroma is amazing. The taste is sweet and wonderful. The threads have an excellent deep scarlet color. Prior to purchasing, I contacted the seller to inquire about the various products on the website. Sina spoke passionately about the history of Saffron and the fertile soil of the Persian Saffron. I'm really impressed with the care and attention from the time of order, email and status notifications, and quick shipping. Buy with confidence, you will not be disappointed.